Can Trade Shows Really Help You Increase Sales? Trade Show Stats Say “Yes”!

Do you know why buyers love attending trade shows?  It’s because trade shows help them save time and money since they can literally find hundreds of vendors under one roof, selling the products they are already looking to buy.  Buyers stroll in the shows, study the products, interact with exhibitors, assess their company and then choose different companies to buy from them.

If you try to find buyers without attending the shows, then you will personally visit maximum three or four buyers a day.  Whereas, attending trade shows will help you find and meet hundreds of fresh and quality buyers/leads in just one day.

But you don’t have to take our words for it.  Let’s take a look at some stats and see how trade shows are perceived by attendees/decision-makers and how they really make a difference in buying decisions (from industry surveys):
 

• 46% say they don’t delay and decide to buy at a show 
• 50% say they visit to observe new innovations 
• 70% say trade shows help them to keep up with industry trends 
• 70% say they intend to purchase minimum one product 
• 72% say attending shows positively affects their buying decisions 
• 77% say they established a relationship with minimum one new seller at their previous show 
• 79% say trade shows help them make up their mind what they should buy 
• 95% say they visit shows to find new vendors

 

These stats clearly depict that trade shows influence the buying decision of attendees and, hence, give you a great opportunity to promote your business & products and significantly boost your sales. 

Trade shows help both buyers and sellers increase their productivity.  Instead of visiting different regions and countries to locate and meet new trade partners, they can find everything in one place.  Therefore, trade shows unquestionably help save time and money.

If you want to stay on top of your game - All you need to do is to exhibit at trade shows.

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